Thursday, September 2, 2010


While the latter indicator is the mindset and attitude of intrapreneurship. Intrapreneurship none other meanings are: entrepreneurial attitude, but in the capacity as an employee. Someone who has character and he will thus have the responsibility and responsiveness as business owners, although he employee. Apparently, character is what makes the company could face competition and overcome the crisis. "Because of its employee base has the same interests with stakeholders
other interests that want the company grows, "said Chairy. This can be understood due to the rapid advancement of the company then the employees will get a chance to develop and enhance the benefits received.

Intrapreneurship is also an activity in which an employee is studying to be an entrepreneur in his own company. Intrapreneurship here include the rise of new ideas which if implemented could provide advantages for the company. Thus, intrapreneurship is a strategy to stimulate innovation by utilizing the entrepreneurial talents better.

How do characteristics of employees who have the character of intrapreneurship? The first usually they were proactive. They are not a model employee who is only engaged when the governed, but they are always enthusiastic, high initiative and be creative. They are also very loyal to the company. Loyalty is a long term commitment to support, sacrifice, and a defense to the company. They are not only loyal when the good times, but even more obvious when the company faced tough times.

No less important for an intrapreneurship, they are very diligent. Persistence is important because it brings wisdom, and perseverance are also in there is always hope

Firm Performance

Performance measurement in business research developed on the basis of various indications. Picture of absolute performance such as return of investment (ROI), sales volume, and the market (market share) is relatively difficult to comparable between companies with the condition that company size different operating areas of different markets, the use of accounting standards different, and the determination of the market that also has many differences. Then, still many debates that new strategies and realities competition has shifted from the concept of trust in the financial-based measurement, the indications of non-financial basis, such as variable quality, manufacturing effectiveness, innovation and customer satisfaction (Eccles 1991; Kaplan and Norton 1992).

However, each method has certainly done own advantages and disadvantages (Doyle, 1994) and should each method measurements still provide the freedom to be used as an option strategies (Eccles, 1991). Point of view of resource-based strategy suggested measurement by combining size, financial performance and non-financially for the actual economic benefit.

This means that the choice of performance measurement in general should also taking into account factors or indications of attainment gains. Profitability or profitability still popularly used in many studies, because has a double meaning, namely as the objectives to be achieved and as a performance evaluation mechanism. However, profitability measurement retains absolute conceptual weaknesses, methodologist, and practical weaknesses (Doyle 1994).

In a study by Menon et al (1999, P.18-40), performance is measured on a scale of three indicators, where the level of achievement or strategy performance met expectations for the overall achievement or performance, sales and profits. According to Menon et al (1999) recent research stated that the assessment of managerial finance and marketing performance is consistent with performance measurements or achieving an objective. The concept of a more simple and practical also described Ferdinand (2002) which states that marketing performance well expressed in the three main quantities: the growth of subscribers, sales growth and market share, which in turn leads to company profits.

Therefore, this study used the measurement of relative performance and combining financial and performance measures based on market-based (Market-based performance). Form of implementation, the four indicators were used, ie: sales growth, market growth, market share, and profitability. To clarify the indicators measuring the performance variables marketing, then the dimension shown in Figure 2.1 below.